Grayscale Homes

Challenge: Entering a crowded interior design space, Grayscale Homes had to compete against well-established studios with strong digital footprints. The new website struggled to break through the noise, making it difficult to gain traction or highlight its services to the right audience.

Due-Process: We launched with laser-focused, location-based keyword targeting to dominate local search intent from day one. On-page SEO wasn’t just optimized — it was overhauled, with every page aligned to convert and rank. Our off-page strategy secured powerful backlinks from high-authority domains, boosting domain trust and search visibility. Competitive and engagement audits exposed key gaps in rival strategies, allowing us to position the brand more aggressively. We gave the website a full visual and performance upgrade, turning it into a sleek, high-converting platform. To lock in local dominance, we registered and fully optimized the Google My Business profile, driving real traffic from nearby, ready-to-act users.

Result: By just the fourth month of launch, Grayscale Homes had already carved out a dominant digital presence. With 317 active users in March and steady growth into April, the website rapidly gained traction. Organic search emerged as the powerhouse, driving 371 visits and securing multiple top 10 Google rankings for high-intent keywords like “Interior Decorator NJ” and “Home Decorator NJ”. Direct traffic surged to 221 visits, proving rising brand recall, while organic social (135) and referral traffic (43) amplified visibility across channels. Even highly competitive terms like “Luxury Interior Designer Hoboken” began breaking into search rankings, signaling long-term SEO momentum. This performance not only fueled consistent organic growth but also positioned Grayscale Homes as a credible, competitive, and fast-rising name in the interior design market.