Blue Heron Cottages
Home / Case Studies / Blue Heron Cottages
Blue Heron Cottages is a boutique vacation rental business offering cozy, pet-friendly cottages near the San Diego coast. Their charming accommodations provide guests with a relaxed, home-like experience just steps away from the beach."
Challenge: Blue Heron Cottages struggled with low visibility on search engines. With no prior SEO strategy in place, they faced difficulty attracting new guests organically and competing with larger vacation rental platforms.
Due-Process: We began with in-depth keyword research and mapping to align the website with relevant search intent. Each page underwent comprehensive on-page optimization to improve both visibility and user experience. To enhance domain authority, we implemented a strategic backlinking plan focused on high DA websites. A structured 3-month roadmap was created to ensure consistent progress and measurable results. Additionally, social media engagement was managed to extend the brand’s reach and support overall visibility.
Result: In just four months, Blue Heron Cottages went from 12 clicks in March to over 70 clicks in April, and a steady 62 clicks in June backed by 5.3K+ impressions (up from 2.3K in April). Organic reach translated into real traffic, with 190+ new organic users in June alone compared to just 64 in April.
- SEO
- SMO